Q & A with Jason Aramburu, CEO/Founder of re:char and Soil IQ
This is the third interview in our series on young entrepreneurs. We recently caught up with Jason Aramburu, a 2010 Yoshiyama Young Entrepreneur, to discuss his experience as the CEO/Founder of two companies at the intersection of technology and sustainable agriculture.
Q: Can you begin by describing what re:char is? What new products have you developed since you received the Yoshiyama Young Entrepreneur Award in 2010?
A: re:char is a company focused on increasing crop yields around the world using sustainable agriculture technology. We developed a low-cost soil amendment called biochar that helps farmers sustainably grow more food while fighting climate change. Since receiving the Yoshiyama award, we've branched out to develop products that target consumer lawn and gardening, a $20 billion industry.
Q: What industry do you place re:char in? How do you maintain a competitive advantage in within that industry?
A: We are in the sustainable agriculture space. We are leaders in bringing advanced agricultural technologies to the nearly 1 billion small growers around the world. To remain competitive, we believe in rapid prototyping and innovation. We refresh our products every two years in order to ensure we deliver the most advanced solutions to our customers. We also believe in the importance of good design to maintain a competitive advantage among consumers.